When collaborating with KJ Dillard on his upcoming song, I wanted a strong visual identity to go with it. His newest single, GIRLS IN NY, is an electro-dance-style song. To start off my creative process, the song demo was sent over to allow me to see what would match up with the overall tone. Immediately, I thought of the iconic "I ❤️ NY" logo, which would be reimagined in our own way. 

Beyond the single artwork, the design was extended onto a custom t-shirt as another idea for the single’s cover art. Ultimately, it was decided to just go with the logo itself as the final work, but the shirt was featured in the official music video! By having the artwork in another form, it reinforced the identity of the song while also providing another marketing point. Through this, merchandise with the logo is in the works, allowing the design to reach further than just on screen.